Updated on
October 2, 2026
Communication Theories: Key Models for Every Teacher
Compare five communication theories and models, from Shannon-Weaver to Barnlund, with accurate limits and a practical classroom diagnostic for teachers.

Updated on
October 2, 2026
Compare five communication theories and models, from Shannon-Weaver to Barnlund, with accurate limits and a practical classroom diagnostic for teachers.
What are communication theories?
Communication theories explain how messages, meaning, relationships, context and media shape interaction. Foundational models include Shannon-Weaver, Lasswell, Schramm, Berlo and Barnlund. For teachers, they are diagnostic lenses: check the message, channel, feedback, prior experience, participation and evidence of shared understanding.
A clear explanation can reach the whole class while learners take different meanings from it. These models help you find the gap, choose a useful check and change your next move. Start with one exchange from a lesson, then use the guide to work out where it broke down.
Year 4, science, explaining evaporation. Ask pairs to draw where the water from a puddle goes. Compare three drawings before you give another explanation.
Look for: learners showing water moving into the air, rather than simply vanishing.
Year 10, history, reading a propaganda poster. Give a minute of silent thinking, then ask each learner to write what the poster wants its audience to feel and which detail supports that view.
Look for: reasons drawn from the image, then the same kind of reasoning on a new source.
Use the three-model diagram to compare message, feedback and shared meaning. Use the five-model table to choose a check, or the 7 Cs to improve your instructions. The study note gives you a printable summary, and the quiz lets you test which model fits a classroom problem.
A learner who repeats your words may have heard the message but missed the idea. Ask them to draw it, explain a step or use it in a new example. Each response shows a different part of their thinking. The useful question is what meaning they made and what you can change next.

The difference matters because a neat diagram can look more complete than it is. A sender, an arrow and a receiver show the order of events. They hide culture, power, emotion and the guesses a listener makes. A model is a lens for one problem, not the whole picture.
Communication theory sits next to the fundamental theories of learning. Learning theories explain how knowledge grows inside a learner. Communication theories explain how meaning moves between people. How children pick up language in the first place is a separate question, covered in our guide to language development theories.
The 7 Cs of communication are clear, concise, concrete, correct, coherent, complete and courteous, a writing checklist that helps teachers make instructions easy to follow. Use it to state the task and give enough detail.
The Cs are a practical writing guide rather than an explanatory theory. Use them before a task, then check what learners actually do with the instructions. Good wording gives them a fair start. Their response tells you whether the meaning was shared.
Before: “Have a go at explaining this properly.”
After: “In pairs, draw the puddle. Add arrows to show where the water goes. Label the arrows, then write one sentence about evaporation. You have three minutes.”
If several pairs ask what to draw, show the first step. If the drawings show water ceasing to exist, revisit the science with a model. These are different problems, so they need different teaching moves.
There is no single official list, but one map is widely used. Craig (1999) sorted the field into seven traditions. Each tradition asks a different question about what communication is. The table gives one example theory for each and the question it raises in a classroom.
On a smaller screen, each row shows its column labels.
| Tradition | The question it asks | Example theory | Classroom question |
|---|---|---|---|
| Rhetorical | How can a speaker persuade an audience? | Aristotle: ethos, pathos and logos | Does my explanation give a reason to care as well as a fact? |
| Semiotic | How do signs and symbols carry meaning? | Saussure and Peirce on signs | Which symbol or word might learners read in a different way? |
| Phenomenological | How do people experience real dialogue? | Buber and Rogers on genuine listening | Did the learner feel heard, or only answered? |
| Cybernetic | How does information flow and loop back? | Shannon and Weaver; feedback loops | Where did the signal break down, and what feedback came back? |
| Socio-psychological | How do traits and thinking shape exchanges? | Uncertainty reduction; persuasion research | What does this learner expect, fear or assume about me? |
| Socio-cultural | How do groups and cultures make meaning? | Symbolic interactionism; speech codes theory | Whose ways of talking count as the right way here? |
| Critical | Whose voice is heard, and whose is not? | Cultural studies; muted group theory | Who never speaks in this room, and why? |
Textbooks also group communication by level. Intrapersonal communication is the talk you have with yourself. Interpersonal communication is between people. Group, organisational and mass communication involve a team, an institution or a wider audience. Intercultural communication cuts across these levels when people bring different cultural backgrounds to an exchange.
The modes are different from the levels. Verbal communication uses spoken words. Non-verbal communication includes tone, gesture and expression. Written communication uses text, while visual communication uses images, symbols or diagrams.
A teacher can combine modes, then ask learners which part helped them understand. A learner may first think through an answer, talk to a partner, then write it down. Ask them to show the same idea in a sketch. This lets you compare what each mode brings to the task.
This list brings together process models and wider theories of relationships and media. Each entry names a thinker, a date and the main idea. Check your course specification if you need a particular set for an assignment.
These thinkers focus on different parts of an exchange. Keep the process models separate from theories about trust, identity or media. A short starter set can help you compare them without treating every item as the same kind of explanation.
A useful starter set for teachers combines five process models, Shannon-Weaver, Lasswell, Schramm, Berlo and Barnlund, with uncertainty reduction and social penetration. Together, they help teachers examine delivery, purpose, feedback, message design, shared meaning, expectations and trust.
This is a teaching selection, and courses may use a different seven. Here is one classroom example for each. Compare the question each item helps you ask.
Argyle's communication cycle follows an idea through six steps, from being coded and sent to being received, decoded and understood, giving teachers a way to trace an instruction. Check where it was changed or missed.
Argyle (1972) puts attention on how each person reads the exchange. After giving a task, ask a learner to show the first step in their own words. If the task comes back differently, change the wording or example and check again.
Mehrabian is the most misquoted name on the list. His "7-38-55" figures (7% words, 38% tone, 55% face) came from small studies in which listeners judged feelings from single spoken words (Mehrabian and Wiener, 1967; Mehrabian and Ferris, 1967). They do not show that words carry only 7% of the meaning in a lesson. Mehrabian himself warned against using them that way.
Several of these theories have their own guides on this site. Symbolic interactionism and social identity theories explain how identity and meaning grow out of interaction. Social learning explains how learners copy the talk and behaviour they see modelled.
Most introductions group communication models into three families. The linear model treats communication as a one-way trip. The interactive model adds feedback, so the two people take turns. The transactional model says both people send and receive at the same moment, inside a shared context.
Each family fits a different kind of exchange and lets a teacher check something different. Use a linear model to inspect delivery, an interactive model to inspect feedback, and a transactional model to inspect meaning made together. The diagram shows them side by side.
A recorded video explanation is close to linear, because the reply comes later. A question and answer round is interactive: the teacher asks, a learner answers, the teacher responds. A paired discussion is transactional when each partner shapes the other's thinking as they talk.
Five classic models give teachers a short set of questions. They were built for different jobs, so no one model replaces all the others.
On a smaller screen, each row shows its column labels.
| Model | Main focus | Teacher diagnostic | Limit |
|---|---|---|---|
| Shannon-Weaver. | Signal, channel, receiver and noise. | Was the signal available and undistorted? | Does not supply a full theory of semantic or relational meaning. |
| Lasswell. | Who says what, through which channel, to whom, with what effect? | What outcome did this message seek and produce? | Linear formula can underplay feedback and co-created meaning. |
| Schramm. | Encoding, decoding, feedback and fields of experience. | What common knowledge and language support interpretation? | Schramm developed related formulations, not one final universal diagram. |
| Berlo SMCR. | Source, message, channel and receiver factors. | Which component or code is creating difficulty? | Remains linear and has no explicit feedback loop. |
| Barnlund. | Simultaneous cues within relational, social and cultural contexts. | How are participants shaping one another in this setting? | Complexity can make prediction and simple measurement difficult. |
Read the table from left to right: pick the model that matches the problem you have seen, then ask its diagnostic question. The sections below explain each model in turn.
Shannon (1948) wrote a mathematical theory for engineers who were building telephone and radio systems. A source produces a message. A transmitter turns it into a signal, a channel carries it, noise may distort it, and a receiver turns it back into a message. Warren Weaver later explained why the idea mattered beyond engineering.
In a classroom, the model helps you find physical and technical barriers. Think of poor sound, a blocked view, a file that will not open or noise from the corridor. You can also use "noise" as a loose image for an unfamiliar word or a crowded slide. Say that it is an image, though. Shannon's measure of information, called entropy, is about uncertainty, not about meaning or truth.
A sentence can arrive perfectly and still make no sense to the listener. So a teacher needs evidence of what learners understood, not just proof that the words were said or shown.
Lasswell (1948) summed up communication research in one question: who says what, in which channel, to whom, with what effect? The formula is useful for planning. It makes you think about the audience, the medium and the result, not only the content.
Take a teacher who is introducing a new safety routine in a science lab. The formula asks who should give the instruction and what the exact action is. It asks which channels to use, which learners need the routine in another format and what behaviour will show it worked. It also raises a fair question: whose effect are we measuring, and whose response are we ignoring?
Its weakness is that it runs in one direction. Classroom talk changes as it happens. Learners question the message, read each other's reactions and steer the discussion somewhere new.
Schramm (1954) described communication as encoding, interpreting and decoding, with feedback running back to the speaker. He added the idea of a field of experience. Two people are more likely to understand each other when they share enough language and background to link a sign to a similar meaning. The overlap is never complete, so checking what someone understood is always worth doing.
Berlo (1960) broke the process into source, message, channel and receiver, known as the SMCR model. He listed the factors inside each part: skills, attitudes, knowledge, social system and culture for the people, and content, structure and code for the message. The model is detailed, but it is still linear and has no feedback loop.
Used together, the two models help a teacher tell two problems apart. Sometimes the message is badly encoded. Sometimes learners lack the background they need to decode it. Saying the same words again, more loudly, will not fix the second problem.
Barnlund (1970) described communication as a transaction. People send and receive spoken and unspoken cues at the same time. They read public cues, such as the room and the task, and private cues, such as their own mood. A listener's silence, posture or face can change what a speaker says before any words come back.
This view fits classroom dialogue better than the idea of simply delivering content. Yet unspoken cues are hard to read. Eye contact, stillness and gesture differ across cultures, situations and learners. Ask, and watch over time, rather than judging attention or understanding from one behaviour.
A transactional lens also shows who gets to take part. Who is invited to speak? Whose ideas does the teacher pick up and build on? Which differences in status make disagreement feel risky? These questions lead to the worked examples below.
For revision, the one-page study notes compare the five models and set out the classroom checking cycle. Use the sheet to pick a lens for the next task you plan.
Communication theories explain how messages, meaning, relationships, context and media shape interaction. Shannon-Weaver focuses on linear signal transmission, channel and noise; it began as a mathematical information model, not a complete account of classroom meaning. Lasswell asks who says what, in which channel, to whom, with what effect.
Schramm adds feedback and overlapping fields of experience. Berlo's SMCR examines factors affecting source, message, channel and receiver but remains linear. Barnlund treats people as sending and receiving cues at the same time within context.
The teacher diagnostic asks: is the message unclear, is the channel blocked, is feedback weak, do fields of experience differ, or is interaction unequal? The classroom cycle is to plan meaning, communicate through more than one representation, elicit learner interpretation, adapt and check transfer.
Cautions: Shannon entropy is not semantic meaning; models simplify reality; eye contact and body language vary across cultures and learners; a sent message is not proof of shared understanding. Memory line: do not ask only “Was it delivered?” Ask “What meaning was made?”
The notes pair well with dual coding. Ask learners to redraw a model in their own words, then compare the labels and arrows to see which part they have misread.
The theories beyond the process models answer different questions. Each one fits a common classroom problem.
Berger and Calabrese (1975) argued that when strangers meet, they talk mainly to reduce uncertainty. In the first lessons with a new group, learners are trying to work out what you expect. Clear routines, a predictable lesson start and a short explanation of how you will ask questions all reduce that uncertainty. They free up attention for the content.
Communication accommodation theory describes how people shift their speech towards or away from the person they are talking to (Giles et al., 1991). Teachers do this all the time, from a warmer tone with a nervous Year 7 to more technical words with an A level group. The risk is overdoing it. Simplifying so much that the subject vocabulary disappears leaves learners without the words they will be tested on.
Altman and Taylor (1973) described relationships deepening as people share more, and more personal, topics. In class, this explains why a learner may not admit confusion to a teacher they barely know. Low-stakes routines such as Think-Pair-Share let learners test an idea with a partner first.
McLuhan (1964) argued that every medium changes how people communicate. A recorded explanation removes instant feedback. A chat channel keeps a written record but can hide tone.
A shared screen lets every learner see the same example at once. When a lesson moves online, ask what the medium adds, delays or filters out. Systems theory offers a wider lens on how these parts affect each other.
Group communication theories examine how people build meaning, manage roles and make decisions together, giving teachers ways to inspect who contributes, how ideas are shared and what a team agrees. Symbolic interactionism focuses on shared meanings. Tuckman's model describes how a team grows.
Tuckman (1965) named forming, storming, norming and performing. These describe group development rather than a sequence every conversation follows. In a Year 7 science task, agree how partners will share equipment, give reasons and reach a joint answer. If one person takes every turn, give each partner a separate prediction to explain before they agree.
Symbolic interactionism focuses on meanings developed through exchanges between people, while social constructionism looks more broadly at how shared language and practices shape what a group treats as knowledge. Both bring attention to how a group makes sense of what it does.
Blumer's account helps explain why “good discussion” can mean quiet agreement to one learner and active challenge to another. Make the shared meaning visible. Ask the class to compare two short exchanges and identify what counts as a useful reason in this subject.
Mass communication theories examine media and audiences through different lenses: agenda-setting asks which issues gain attention, cultivation examines repeated patterns, and uses and gratifications asks why people choose particular media. Each lens asks a different question about the same media source.
In a Year 10 media lesson, compare the topics two news outlets lead with. That uses agenda-setting to examine attention (McCombs and Shaw, 1972). Ask what needs draw audiences to each outlet for uses and gratifications (Katz et al., 1973). Cultivation looks at patterns across repeated viewing, so keep it separate from a reaction to one clip.
Intercultural communication theories ask how people from different cultures understand one another, including the way they use words, show respect, handle disagreement and read the setting around an exchange. Accommodation focuses on changes in speech. Face-negotiation asks how people protect their social image in conflict. Hofstede's work looks at shared values across societies.
“Face” is the social image a person wants others to respect. A public disagreement can feel different from a private question. Ask each learner how they prefer to ask for help. Give them more than one route, such as a quiet word or a note.
Hofstede's broad group patterns are a starting point for questions about culture. Get to know each learner's own views when planning talk.
The Johari Window maps self-awareness through what someone and others know about them, while Berne's Transactional Analysis describes exchanges through Parent, Adult and Child ego states. Ego states are patterns of thoughts, feelings and behaviour.
The Johari Window has four areas: open, known to self and others; blind, seen by others; hidden, known to self; and unknown, recognised by neither. For teacher reflection, compare your intended instructions with what a colleague heard. A missed step can reveal a blind spot in your explanation.
The Parent, Adult and Child names are concepts within Berne's framework. They are distinct from a person's age or their classroom role. Here, these tools sit beside the communication models as ways to reflect on exchanges. Their names alone give no evidence that a lesson has improved.
Rhetoric examines credibility, emotion and reasoning in persuasion, while Toulmin's model helps learners show an argument's claim, the evidence supporting it and the link that makes the conclusion reasonable. Ethos means credibility, pathos means emotion and logos means reasoning.
“Warrant” means the link between evidence and claim. A Year 10 historian might claim that a poster seeks support for a campaign. Its slogan is the evidence. The warrant explains how that slogan invites the audience to act. Ask for the link if a learner names a detail but leaves the reasoning unstated.
Workplace communication uses models of messages, feedback and relationships to examine how teams share information, clarify roles and make decisions, with the same lenses helping school staff plan briefings. After the briefing, check that each person knows their next step.
Use Lasswell to set a staff message's audience and purpose. Use Schramm to ask a colleague to explain the next step back. Use a transactional lens to examine whose concerns shaped the plan. Keep a record of the agreed action so a discussion leads to a clear next move.
Theory earns its place when it changes what a teacher does next. Here are two lessons where an explanation went out clearly and still missed, and how the models help.

A Year 4 teacher explains evaporation with a clear slide and a puddle photograph. At the end, most of the class write that "the water disappears". The channel worked: everyone saw and heard the explanation. The problem sits in Schramm's field of experience. Learners have watched puddles vanish, so "disappears" already matches what they know, and the new word slid onto the old idea.
The teacher asks where the water goes and waits a few seconds before taking answers. Pairs then predict what will happen to a cup of water covered with cling film on a sunny windowsill. The next day, drops on the film give learners something to explain in their own words. Interpretation now shows up as evidence, not as a nod.
A Year 10 class is analysing a propaganda poster. Several learners say "the source is biased", which is the phrase the teacher used earlier. In interactive terms the feedback looks good, but it may be an echo rather than understanding. Seen as a transaction, three confident voices are also setting the answer for the room.
The teacher gives a minute of silent thinking. Each learner names the feeling the poster seeks and gives a detail from the image as their reason. The class then meets a new source with a different purpose and makes the same judgement.
That change of example is the transfer check. It shows who has the idea and who has only the words. Our guide to checking for understanding gives more ways to run this step.
Start with the breakdown you saw, not with a favourite model. These five questions turn the theories into a routine check. They run from access to independent use, so a message that was delivered is never mistaken for one that was understood.
A routine such as Think-Pair-Share gives more learners a chance to rehearse and respond. Check whose ideas reach the whole class after the pair talk. If only the same voices are heard, collect one written response from each pair and compare different reasons.
Use the communication repair planner to plan one explanation, check its wording and record what learners show on a new task. The quiz below then helps you choose a lens.
This communication theories quiz asks you to choose a model from three classroom signals and plan a next move, so you can test how the lenses guide a teacher's response. Decide on your answer before opening the explanation.
Shannon-Weaver: check the channel and noise. Improve the sound, then ask learners to explain the idea. Clear sound checks access, while their explanation checks meaning.
Schramm: inspect how the class reads the word through its prior experience. Compare the drawings, show water changing state and ask for a new explanation.
Barnlund: inspect how participation shapes shared meaning. Give silent thinking time and collect each learner's reason before the group agrees.
Self-check: three fitting lenses with a next move give you a strong starting point. For each missed answer, return to the five-model table and name what that model helps you see.
Communication theories are frameworks, so they are not tested the way a teaching method is. The nearest evidence comes from studies of classroom talk, teacher clarity and questioning. Most of it is correlational, and the effects depend on how the talk is used.
Talk that builds on learners' ideas has useful backing. A meta-analysis of 16 studies found a stronger link between achievement and dialogic talk than one-way talk (Tao and Chen, 2024). Dialogic talk means using questions and answers to develop ideas together. The reported correlations were r = 0.25 and r = 0.05. Here, r measures the strength and direction of a link.
In one randomised trial with nearly 5,000 Year 5 learners, a dialogic teaching programme ran for 20 weeks (Alexander, 2018). The Education Endowment Foundation's independent evaluation found two months' extra progress in English and science and one month in maths. The foundation rated the findings at moderate confidence. Treat the size of the gain with care because it comes from one trial.
The conditions matter. In 72 English primary classrooms, building on and querying earlier answers went with better results only where many learners took part (Howe et al., 2019).
Clarity matters too. Across 144 effects, teacher clarity accounted for about 13% of the variance in learning (Titsworth et al., 2015). The effect was larger for how learners felt about the subject than for what they learned. One likely reason comes from cognitive load theory: a clear explanation leaves more working memory for the idea itself.
Pausing is one of the simplest changes. Rowe (1986) reviewed studies showing that teachers usually waited less than one second after a question. When teachers were trained to wait three seconds or more, answers grew longer, fewer learners stayed silent and more learners asked questions. Our guide to wait time sets out how to build the pause into a lesson.
The summary below brings the main studies together. Read the mixed results as seriously as the positive ones.
The evidence supports specific habits: clear explanations, useful feedback and talk that most of the class joins. Use the models to choose a habit to change. Then look at learners' explanations and their use of the idea in a new task.
Feedback is any information that changes the next move in an exchange. A chorus of "yes" tells you very little. A learner's explanation shows which link they made, which word they misread and what prompt might help.
Much classroom talk follows an initiation, response and feedback pattern. The teacher asks, a learner answers, and the teacher judges the answer. This checks recall quickly, but it can cut reasoning short when every reply is judged at once. Wait time, follow-up questions and learners responding to each other open up space to rethink. Dialogic pedagogy builds a whole approach on this, and talk-based learning strategies gives practical routines.
A quick check is to compare what you meant with three learners' explanations. The gaps show where prior knowledge, vocabulary or the way you showed the idea changed the message. Your next move can then answer the evidence rather than repeat the same explanation.
Use learner voice to look at communication beyond single lessons. Feedback feels real to learners when they can see how their views changed a decision. Explain the reason for a decision when the original plan stays in place.
On social media, teachers almost never name Shannon, Schramm or Barnlund. They talk about the same problem in their own words: an explanation can be clear and still not land. The routines they share are ways of making learners' thinking visible. In the quotes below, Ss means students and MWB means mini whiteboard.
The routine and notice columns are our summary of each post. The evidence column is the research, not the post.
| Routine, as teachers describe it | What you would notice | What the evidence says |
|---|---|---|
| Match the check to what you need to see | ||
Cold call gives depth. Mini-whiteboards give breadth. Hinge questions test readiness. Think-pair-share lets pupils rehearse an idea. |
Cold call shows how deep one answer goes; mini whiteboards show the whole room at once. The choice depends on the question, not on habit. | In 72 primary classrooms, building on and querying answers went with better results only where many learners took part (Howe et al., 2019). A whole-class check is how you know that many took part. |
| Boards for short answers, paper for long ones | ||
If Ss are writing more than 10 words, teachers can’t possibly check everything. Why not just have them write it on paper while you circulate? |
A teacher can scan a board of a few words in seconds. Once answers run past about ten words, writing on paper while the teacher walks the room works better. | It is not clear whether boards beat paper for long answers. A board shows what learners can do now, which is not the same as what they will remember in a month. |
| Ask learners to say the directions back | ||
I always make it a point to have students reiterate the directions. It really is a great check for understanding or really sometimes just listening! |
A PE teacher has learners repeat the instructions before a task. It checks listening as much as understanding, so decide in advance what you will reteach if it comes back wrong. | It is not clear how much repeating directions helps on its own. In Schramm's terms it is feedback on decoding: it shows what the learner heard, not yet whether they can do the task. |
The table shows the checks in use. The posts below show the argument about what those checks can prove. Read them as teachers' accounts, not as research findings.
Four short posts from social media. They agree that a nod is not evidence, and disagree about what a quick check can prove.
specifically for English I feel like at times MWB’s restrict the breadth and depth of a response we might need from the students
cold calling or mini-whiteboards are more effective at showing evidence of agreement and performance than 'learning'.
If a student needs five different explanations before one finally "clicks," the problem may not be the explanations.
I hardly ever see I do we do you do. It’s almost always we do we do we do.
Both sides agree that a nod or a thumbs up is not enough. Where they differ is on how far a quick check tells you about learning that lasts, which is why the diagnostic above ends with a change of example.
Communication models go wrong when they are treated as complete accounts or fixed stages. They leave things out on purpose, to make one part visible. Keep each model to the job it was built for, avoid general rules about body language, and add a second lens when power, culture or meaning is hidden.
The evidence behind these models has limits too. The models are frameworks, so no trial tests one directly; the nearest studies look at classroom talk, clarity and questioning. Most of those studies are correlational (Tao and Chen, 2024), and the largest trial tested a single programme (Alexander, 2018). Gains from building on answers appeared only where many learners took part (Howe et al., 2019), and clarity mattered more for how learners felt about a subject than for what they learned (Titsworth et al., 2015).
Try the diagnostic on the next explanation that does not land: name the breakdown, pick one lens, and change one thing. Then return to the wider map of learning theories to see how communication fits beside memory, motivation and development.
Use these answers to check a term or choose a model for a task. Each one gives you a starting point for looking at talk in class.
A classroom set of ten communication principles is to clarify purpose, know the audience, use clear language, keep it concise, give examples, choose channels, listen, invite feedback, respect context and check understanding in use. Use each principle to ask a question about the task.
Lists vary across courses and guides. This set draws on the models discussed above and works as a planning check. It separates writing the message from finding out what meaning the audience made.
There is no single agreed set of seven laws of communication, but classroom planning can use seven checks drawn from the models here: purpose, audience, message, channel, noise, feedback and context. Use each check to form a question about the exchange.
Treat these as questions to ask rather than laws that guarantee success. Use the checks below to inspect one exchange.
If an assignment names an author, use that author's set. Compare the questions it asks with the lenses above.
The downloadable communication theories PDF study note on this page compares five models and gives a classroom checking cycle, which can also form an outline for your own PowerPoint slides. Add a classroom example to each model.
Open the study-note download after the Barnlund section. Its accessible text version is directly below it. For your own slides, give each model one diagram, one classroom signal and one next move, then finish with a transfer check.
One common map, from Craig (1999), sorts the field into seven traditions: rhetorical, semiotic, phenomenological, cybernetic, socio-psychological, socio-cultural and critical. Theories are also grouped by setting, such as interpersonal, group, organisational, mass and intercultural communication.
In plain terms, the traditions ask about persuasion, signs, lived experience, information flow, thought and behaviour, group life, and power. Choose a lens by the question you want to ask. If a class reads a symbol in two ways, look at signs. If only one voice is heard, look at power.
If a message is lost, look at the channel and feedback. The setting gives a second way to group theories, such as talk in pairs or talk through the mass media.
A useful starter set is Shannon-Weaver, Lasswell, Schramm, Berlo's SMCR and Barnlund's transactional model. No official list of five covers the whole field. The set is useful because it compares transmission, effect, feedback, components and context.
The linear model treats communication as one-way transmission. The interactive model adds feedback and turn-taking. The transactional model shows both people sending and receiving at once, with meaning built together in a context.
Key names include Claude Shannon, Harold Lasswell, Wilbur Schramm, David Berlo and Dean Barnlund for the process models. Charles Berger, Howard Giles, Irwin Altman, Herbert Blumer and Marshall McLuhan are known for wider theories of relationships, accommodation, meaning and media.
Start with the five models if you want to inspect a lesson exchange. Add a wider theory when the question concerns trust, the way people speak, shared meanings or the medium they use.
A theory gives an explanation of why communication works or fails. A model picks out some parts and shows them in a simple form. A model can express part of a theory, but a diagram is not a full explanation.
No model is best for every problem. Use Shannon-Weaver for channel and noise, Schramm for feedback and shared experience, Berlo for the parts of a message, and Barnlund for talk where everyone shapes the meaning.
Ask learners to explain, draw, compare or apply the idea to a new example. A nod, a copied answer or a confident "yes" is weaker evidence than using the idea in a changed situation.
Health and social care courses in the UK commonly teach two theories from this page: Argyle's communication cycle for one-to-one conversations and Tuckman's stages for group work. Social work training uses the same checks this guide gives teachers. Confirm that the person has understood, invite feedback and adjust the message. The aim is shared meaning, not a message that was only sent.
Crisis communication theory studies how an organisation should speak when something goes wrong. Its best-known version, situational crisis communication theory, says the response should match how much responsibility the public gives the organisation for the crisis (Coombs, 2007). For a school, the lesson is practical. In an incident, give clear facts early, say what you are doing and use one consistent channel for families.
There is no agreed winner. Shannon's (1948) information theory has had the widest reach, because digital communication is built on it. For a teacher, the most useful theory is the one that explains the breakdown in front of you: a channel problem, a feedback gap or a clash of meanings.
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